Quick tip on buying plane tickets online

You know that feeling you have, when you've been doing lots of online research by looking multiple times at the same ticket, you finally make the choice, and it appears more expensive than in your original search?

Yeah, it is. Your cookies are betraying you, the airline site registers your multiple search as "in high demand" or "desperate sucker" ticket, and the price rises by $50 to $100. Yippee!

Advice: when you search for the best ticket, please remember to clear your cookies each time! 

There truly is a meme for everything... 

Pic from: http://pikdit.com/i/save-money-on-plane-tickets/